Research and analysis

Individuals segmentation enhancement

Research to help improve the relationship between HMRC and individuals, and the engagement of individuals with HMRC products.


Individuals segmentation enhancement

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This research report contains the details of updating and enhancing the original individuals segmentation with richer data in order for HM Revenue and Customs (HMRC) to have the most up to date customer research available on which HMRC would base it Customer Centric Strategy and its objectives.

Published 19 October 2012