This report provides recommendations on how to approach raising awareness of flood risk in areas where the probability is low but the consequence high.
This report is the culmination of a two phase R&D project to identify a series of recommendations for the Agency in developing strategies to raise awareness of flood risk in low probability medium-high consequence flood zones. A broad review of various approaches to risk communication in terms of flooding and other hazards both in the UK and elsewhere was undertaken to identify key lessons learnt. This review was taken from both literature as well as from practice, with input obtained from an array of stakeholders engaged in flood risk management and communication both within the UK, as well as from three other countries, namely The Netherlands, Australia and the United States. All of this background work is captured in more detail within the four appendices accompanying the report.