Impact of webinar support products for agents
This research sought to understand the impact of Talking Points, a webinar series run by HMRC, on agents' behaviour, business and clients.
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HMRC has several digital support products designed to assist customers, including tax agents and businesses.
These aim to highlight common issues and errors in tax returns to help customers minimise errors in their own, or their clients’, returns.
A webinar series called ‘Talking Points’ is the main online communication channel between agents and HMRC. Its goal is to encourage compliance, reduce error, improve the customer experience and reduce the cost of servicing these customers.
This study aimed to explore the experience of agents when using webinars to understand their effectiveness.