Independent report

Ideas mean business: views of young, disadvantaged adults

Report looks at attitudes to innovation and entrepreneurship among young, disadvantaged adults and the challenges they face.

Document

Ideas mean business

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Young people from all walks of life have great ideas, but for some there are barriers that stop their innovations becoming a reality.

Innovate UK, in partnership with The Prince’s Trust, commissioned YouGov to carry out independent research with 18 to 30-year-olds that are not in employment, education or training, or in a form of insecure or under-employment, to explore attitudes towards innovation and entrepreneurship.

Findings include:

  • 2-in-5 young people surveyed (39%) have had ideas for products and services they think they could sell
  • more than half (54%) would like to run their own company
  • 82% view the business sector as difficult to access
  • only 8% would describe themselves as entrepreneurial

Insights from the research will also inform a new programme, Ideas Mean Business, delivered by Innovate UK and The Prince’s Trust. This is a new opportunity for young people to explore the potential of their ideas for business. It will offer funding, expert advice and connections to a new network of people and organisations working in innovation.

Published 5 December 2017