Independent report

Ideas mean business: views of young, disadvantaged adults

Report looks at attitudes to innovation and entrepreneurship among young, disadvantaged adults and the challenges they face.


Ideas mean business

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email Please tell us what format you need. It will help us if you say what assistive technology you use.


Young people from all walks of life have great ideas, but for some there are barriers that stop their innovations becoming a reality.

Innovate UK, in partnership with The Prince’s Trust, commissioned YouGov to carry out independent research with 18 to 30-year-olds that are not in employment, education or training, or in a form of insecure or under-employment, to explore attitudes towards innovation and entrepreneurship.

Findings include:

  • 2-in-5 young people surveyed (39%) have had ideas for products and services they think they could sell
  • more than half (54%) would like to run their own company
  • 82% view the business sector as difficult to access
  • only 8% would describe themselves as entrepreneurial

Insights from the research will also inform a new programme, Ideas Mean Business, delivered by Innovate UK and The Prince’s Trust. This is a new opportunity for young people to explore the potential of their ideas for business. It will offer funding, expert advice and connections to a new network of people and organisations working in innovation.

Published 5 December 2017