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Guidance

How to spot fake fashion when shopping second-hand

Understand how to identify counterfeit products sold on resale platforms and steps to report listings.

Documents

Details

This guidance covers:

  • how to identify and avoid counterfeit fashion items on resale platforms
  • what to do if you see counterfeit listings sold on resale platforms or in person
  • brand authentication services offered by resale platforms
  • how to show the authenticity of your items as a second-hand seller

Updates to this page

Published 27 May 2026

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