Ipsos MORI was commissioned by HMRC to undertake research among its stakeholders to answer two over-arching research questions:
- understand perceptions of HMRC’s reputation among its wider stakeholder group.
- obtain meaningful insight into how HMRC currently manages stakeholder relationships:
- how is HMRC performing? What are relationships with HMRC like?
- what is driving attitudes?
This report summarises the main themes arising from both qualitative and quantitative research.