Research and analysis
HMRC stakeholder research 2012
Research carried out by Ipsos MORI among HM Revenue & Customs (HMRC) stakeholders in 2012.
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Ipsos MORI was commissioned by HMRC to undertake research among its stakeholders to answer two over-arching research questions:
- understand perceptions of HMRC’s reputation among its wider stakeholder group.
- obtain meaningful insight into how HMRC currently manages stakeholder relationships:
- how is HMRC performing? What are relationships with HMRC like?
- what is driving attitudes?
This report summarises the main themes arising from both qualitative and quantitative research.