GREAT week in UAE showcases best of British Luxury, Design and Retail in a perfect market for exclusive brands. Trade Mission supported by Lord Livingston has already recorded millions of pounds of deals. Iconic British brands, including the first Fortnum and Mason and House of Fraser stores outside the UK, launch in UAE. Over 200 other businesses supported through UKTI events. GREAT week - with a massive media multiplier - also creates platform for promoting British excellence in engineering, automotive, arts and sports.