The Government recommends that we eat at least 5 portions of a variety of fruit and vegetables a day. This advice is based on epidemiological evidence that shows an association between the consumption of more than 400g a day of fruit and vegetables and a reduced risk of certain diet related chronic diseases, such as heart disease, stroke and some cancers.
A new suite of Government 5 A Day logos has been developed to promote the 5 A Day message and help increase consumption of fruit and vegetables. There are 2 types of Government 5 A Day logo:
- a communications logo, for general 5 A Day communications/promotional activity
- a commercial logo for use on product labelling
The Government 5 A Day logo may not be used without a licence from Public Health England.
- the licensing guidelines, which includes criteria an organisation/company must meet to be granted a licence, the conditions for the use of the Government 5 A Day logo when licensed by Public Health England and
- the application forms
For further information contact the Government 5 A Day logo licensing administrator at: 5ADay@phe.gov.uk.