Guidance

Government 5 A Day logo

Government 5 A Day logo licensing guidelines and application forms.

Documents

Government 5 A Day logo: licensing guidelines

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5 A Day logo: licensing application form

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Detail

The Government recommends that we eat at least 5 portions of a variety of fruit and vegetables a day. This advice is based on epidemiological evidence that shows an association between the consumption of more than 400g a day of fruit and vegetables and a reduced risk of certain diet related chronic diseases, such as heart disease, stroke and some cancers.

A new suite of Government 5 A Day logos has been developed to promote the 5 A Day message and help increase consumption of fruit and vegetables. There are 2 types of Government 5 A Day logo:

  • a communications logo, for general 5 A Day communications/promotional activity
  • a commercial logo for use on product labelling

The Government 5 A Day logo may not be used without a licence from Public Health England.

See:

  • the licensing guidelines, which includes criteria an organisation/company must meet to be granted a licence, the conditions for the use of the Government 5 A Day logo when licensed by Public Health England and
  • the application forms

For further information contact the Government 5 A Day logo licensing administrator at: 5ADay@phe.gov.uk.