Research and analysis

Exploring consumer responses to using winter fuel payments to invest in energy efficiency

The results of a research project which looked at how attractive 'investing' a winter fuel payment could be for encouraging older people to make their homes more energy efficient.

Documents

Research to explore consumer response to the potential use of winter fuel payments to invest in energy efficiency home improvements

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Annex A: final discussion guide

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Annex B: omnibus questions

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Annex C: final tables

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Details

DECC commissioned TNS BMRB to conduct quantitative and qualitative research to assess how attractive ‘investing’ a winter fuel payment would be in encouraging older people to make their homes more energy efficient. The key objectives were as follows:

  • to understand the level of appeal associated with using winter fuel payments to invest in energy efficiency among the target group

  • to understand the relative appeal of two ideas developed for testing, the first proposing early receipt of future winter fuel payments where work is undertaken and the second proposing a matched government contribution to help support the cost of work

The research consisted of a face-to-face omnibus survey of 1,092 owner-occupiers aged 61 or over in Great Britain and three qualitative discussion groups. All research was conducted between 15th and 26th February 2013.

Published 4 September 2013