DECC commissioned TNS BMRB to conduct quantitative and qualitative research to assess how attractive ‘investing’ a winter fuel payment would be in encouraging older people to make their homes more energy efficient. The key objectives were as follows:
to understand the level of appeal associated with using winter fuel payments to invest in energy efficiency among the target group
to understand the relative appeal of two ideas developed for testing, the first proposing early receipt of future winter fuel payments where work is undertaken and the second proposing a matched government contribution to help support the cost of work
The research consisted of a face-to-face omnibus survey of 1,092 owner-occupiers aged 61 or over in Great Britain and three qualitative discussion groups. All research was conducted between 15th and 26th February 2013.