Research and analysis

Evasion Publicity Post-Campaign Tracking 2014: Small and Medium Enterprises

Survey research into Small and Medium Enterprises’ awareness of and response towards HMRC’s Evasion Publicity Campaign.



In November 2012, HM Revenue and Customs (HMRC) launched a three-year advertising campaign targeted at tax evaders. The most recent activity ended in February 2014.

HMRC commissioned TNS BMRB to evaluate the Evasion Publicity campaign by tracking awareness, attitudes and self-reported behaviour over time. This research is also being used to optimise and improve the campaign. Separate research has evaluated the campaign among individuals.

This report focuses on the most recent research carried out in 2014.