Research and analysis

Evasion Publicity Post-Campaign Tracking 2014: Individuals

Survey research into individuals’ awareness of and response towards HM Revenue and Customs' Evasion Publicity Campaign.


Evasion Publicity Post-Campaign Tracking 2014: Individuals

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email Please tell us what format you need. It will help us if you say what assistive technology you use.


In November 2012, HM Revenue and Customs (HMRC) launched a three-year advertising campaign targeted at tax evaders. The most recent activity ended in February 2014.

HMRC commissioned TNS BMRB to evaluate the Evasion Publicity campaign by tracking awareness, attitudes and self-reported behaviour over time. This research is also being used to optimise and improve the campaign. Separate research has evaluated the campaign among Small and Medium Enterprises (SMEs).

This report focuses on the most recent research carried out in 2014.

Published 17 December 2014