Research and analysis

Digital skills and careers behavioural insights study 2023

Two behavioural insights studies focused on perceptions of digital subjects and careers, and how to improve messaging to drive interest and uptake.

From:
Department for Science, Innovation and Technology
Published
10 November 2023

Documents

Boosting the uptake of digital courses and careers among A/T level students and university students (project 1)

Ref: DSIT Research Paper Series Number: 2023/030

PDF, 4.14 MB, 131 pages

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Boosting the uptake of digital careers among early career professionals and experienced professionals (project 2)

Ref: DSIT Research Paper Series Number: 2023/031

PDF, 4.48 MB, 175 pages

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Details

The Behavioural Insights Team was commissioned by the Digital Skills Council to research the barriers and perceptions affecting the take-up of digital courses and careers and identify the most effective messages to improve the take-up of digital subjects and drive interest in digital careers.

The work involved 2 projects.

Project 1 looked at young people in key decision stages in their education (FE choosers (aged 15-16), HE choosers (16-18) and career choosers (18-25).

Project 2 looked at early career switchers (aged 27-35) and experienced professionals aged 50+, including those who left the workforce during the pandemic.

The Digital Skills Council brings together government and industry to drive forward industry led action to address industry’s current and future demand for digital skills. The Digital Skills Council is chaired by Paul Scully MP, Minister for Tech and the Digital Economy and Phil Smith, CBE FREng, Chairman of IQE PLC.

Published 10 November 2023