Research and analysis

Deep Dive research project: antecedents, behaviours and consequences

Research on understanding segment allocation and any consequences for HM Revenue and Customs and the individual.

Document

Antecedents, behaviours and consequences: individuals segmentation

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Details

This research report contains a qualitative study into the individuals segments to understand people’s attitudes and values and why they are in the segment they are in.

Published 19 October 2012