FOI release

DCSF branding strategy (website, signage, stationery)

Published 11 June 2010

  • Date requested: 13 May 2010
  • Publish date: 11 June 2010
  • Updated: 11 January 2011

1. Request

Can the department disclose the total costs incurred for changing your name [from Department for Children, Schools and Families] to Department for Education, including website, signing, stationary and auxiliary costs?

2. Release

The cost of developing the department’s new brand was £5250 plus VAT. In addition, it cost £2250 to update our website, £1404 for signage and £91 for stationery with the new brand.