Research and analysis

Cyber security: using behavioural insights to keep people safe online

Report investigating how best to influence people to behave in a way that will keep them safe online.


A significant part of maintaining cyber security is the insecure behaviours of internet users. This report applies social and behavioural insights to cyber security challenges to answer the following questions:

  • what behaviours should people display to reduce their vulnerability to cyber security attacks?
  • why do people not behave securely online?
  • what can theories of behaviour tell us about how to effectively influence behaviour?
  • what is the role of communication campaigns in changing behaviour?
  • how can interventions be designed to motivate appropriate cyber security behaviour?