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Crisis and Resilience Fund Toolkit​ - Sample social media posts and assets

Published 6 May 2026

Applies to England

© Crown copyright 2026

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gov.uk.

Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

This publication is available at https://www.gov.uk/government/publications/crisis-and-resilience-fund-toolkit/crisis-and-resilience-fund-toolkit-sample-social-media-posts-and-assets

Introduction

The Crisis and Resilience Fund (CRF) is a new fund providing a safety net for people in England who are in crisis and in need of immediate financial help, including with housing costs in some instances. It also supports people to build long-term financial resilience for the future.​

We have developed a toolkit of products for local authorities to raise awareness and help develop understanding of the CRF within your local communities.​

The toolkit contains social media assets, suggested social media copy and downloadable posters to be displayed in public facing locations.​

The CRF is available in England only and it replaces the Household Support Fund and Discretionary Housing Payments. Exact eligibility criteria for the CRF will be set by individual Local Authorities, not the Department for Work and Pensions (DWP).

Social media assets you can use to promote the Crisis and Resilience Fund

Download and view all social media images that can be used on your corporate social channels

Example:

Social media posts to support the Crisis and Resilience Fund

Long Form

We suggest the following copy, to be used alongside the assets provided. ​

Please feel free to tailor accordingly to your local area:​

  • ‘The Crisis and Resilience Fund has now been launched.​ If you are facing a financial crisis on a low income, you could be eligible for help.​
    Check with XXXX council to find out what support is available.​
    CrisisAndResilienceFund #LocalSupport #FinancialHelp’ (253 Characters)​

  • ‘Whether  you’re facing an unexpected bill or a sudden drop in income, XXXX council may be able to help.
    Crisis payments are available to help people on low incomes with unexpected costs.​
    Contact your XXXX council to find out what support is available.​
    #CrisisAndResilienceFund #LocalSupport #FinancialHelp’ (304 Characters)

Social assets support copy

Short Form

We suggest the following copy, to be used alongside the assets provided. ​

Please feel free to tailor accordingly to your local area:​

  • ‘If you’re on a low income and facing a financial crisis, the Crisis and Resilience Fund may be able to help. Contact XXXX council to find out more about the support that is available.
    #CrisisAndResilienceFund’ (207 Characters)​

  • ‘The Crisis and Resilience Fund has now been launched. Check with XXXX council to find out if you are eligible for support if you’re on a low income, facing unexpected bills. 
    #CrisisAndResilienceFund’ (198 Characters)​

  • ‘Facing a sudden drop in income or an unexpected bill? If you’re on a low income, the Crisis and Resilience Fund may be able to help. Contact XXXX council to find out more.
    #CrisisAndResilienceFund’ (196 Characters)

Downloadable posters

Downloaded and print posters

Example:

Heating Oil Support Social Assets​

Download and view all heating oil social media images

Example:

Heating oil support copy

We suggest the following copy, to be used alongside the assets provided. Please feel free to tailor accordingly to your local area:​

  • ‘Struggling to afford heating oil? If you’re on a low income and facing a financial crisis, the Crisis & Resilience Fund may be able to help with your costs. Contact XXXX council to apply. The government is providing £27m for local authorities across England to support vulnerable households who use heating oil to heat their homes.’ 
    #CrisisAndResilienceFund’ (357 Characters)​

  • ‘Do you use heating oil? The Scottish Emergency Oil Heating Scheme can help with your costs. Contact XXXX council to apply. £4.6m of funding is available to support lower income families in Scotland who rely on heating oil. The Scottish government has committed a further £5.4m in support.’ (290 Characters)​

  • ‘Do you use heating oil? We can help with rising costs in Wales. Contact XXXX council to apply. The Discretionary Assistance Fund has been boosted – awards for heating oil are temporarily rising from £500 to £750.​’ (214 Characters)​

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