If you use assistive technology (such as a screen reader) and need a
version of this document in a more accessible format, please email email@example.com.
Please tell us what format you need. It will help us if you say what assistive technology you use.
This research report focuses on which Core Messages and message elements work and which do not, and more importantly, why.
A core message is text within a communication which represents the main purpose of the communication.