Research and analysis

Communicating opportunities to apply for system leadership roles

Research on the use of behavioural insights to communicate to prospective applicants to the national leader of education (NLE) or teaching school programmes.



This report summarises trial research led by the behavioural insights team (BIT).

The trial tested the effect tailored communications, such as emails and letters, had on applications and appointments to NLE and teaching school programmes.

The report covers the:

  • background to the trial
  • design and delivery of the trial
  • effect the trial had on applications and appointments
Published 10 October 2018