Research and analysis

Behavioural modelling: antecedents, behaviours and consequences

Research on understanding segment allocation and any consequences for HM Revenue and Customs and the individual.


Antecedents, behaviours and consequences: behavioural modelling

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This research report is a quantitative follow up of the qualitative segmentation deep-dive. The primary purpose of this programme of research is to understand segment antecedents.

Published 19 October 2012