Apprenticeship standard: public relations assistant

Describes the job role that an apprentice will be doing and the skills required of them by the public relations sector.


Apprenticeship standard for a public relations assistant

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This document is relevant to:

  • employers wanting to recruit an apprentice
  • training organisations working with employers to make the apprenticeships available

The approved standard outlines the skills, knowledge and behaviours required of the apprentice and the job they will need to be able to do by the time they have completed their apprenticeship.

This standard is not yet ready to use.

An apprenticeship standard is only available for delivery when both the standard and assessment plan is approved and a funding band (core government contribution) has been assigned to the standard.

Under our reforms, employer-designed standards will replace frameworks over the course of this parliament.

Employers involved in creating this standard

If you’d like to get involved and contribute to the development of the public relations assistant standard, please read the guidance for trailblazers, and email the trailblazer contacts: and

The standard for a public relations assistant was developed by:

  • British Airways
  • Albion Media
  • Cabinet Office
  • Campaign Collective
  • Claremont Marketing Communications
  • Department for Education
  • Golin
  • John Doe
  • KOR Communications Ltd
  • On Broadcast
  • Outsource Training
  • PRCA
  • Random House
  • Richmond Towers
  • Salix Consulting
  • Sky UK
  • Storm PR
  • Tala PR
  • Talk PR
  • Taste PR
  • The BOC Group
  • University of Westminster
  • WorldSkills