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Since September 2013 the IPO has based an attaché in the British High Commission in Singapore, working across the ASEAN region.
The attaché works with representatives from UK Trade & Investment and the Foreign and Commenwealth Office to provide support to UK businesses in the region; raise awareness of the value of IP and how to apply for protection in ASEAN markets; and engage with host governments and local IP Offices on collaborative projects to improve international IP frameworks.
The position is central to the government’s plans to enhance trade relations and to support IP and innovation-led businesses abroad.
An overview of franchising in ASEAN markets, IP enforcement in ASEAN and branding tips for businesses is available in these guides.
British businesses looking for access to IP advice and support should contact our attache Christabel Koh.
See a video introduction to the Association of South East Asian nations (ASEAN) and protecting your IP in this region: