African fruit and vegetable exporters seeking UK buyers: a guide
This guidance aims to help African fruit and vegetable exporters to find UK importers and buyers for their products.
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Finding a buyer that will import your product is an important part of exporting.
In the UK, major supermarkets supplying the retail market are the biggest buyers. Other buyers include sourcing companies, importers specialising in a particular variety of fruit or sector, food processing companies, wholesalers, and agents. Many major buyers have website forms through which you can submit your details.
You should prepare carefully before contacting UK buyers. UK buyers have rigorous standards. Meeting these will increase your access to other new markets.
You can also view guidance on exporting fruit and vegetables from Africa to Great Britain.