British Ambassador to the Netherlands

Sir Geoffrey Adams


Sir Geoffrey Adams presented his credentials to King Willem-Alexander as new British Ambassador to the Netherlands in September 2013.

Born in 1957, Geoffrey was educated at Eton College and Oxford University, where he studied Islamic History and the politics of the Middle East.

He joined the Diplomatic Service in 1979. His early career included spells in Saudi Arabia and in France (where he attended the Ecole Nationale d’Administration), as well as in the Foreign and Commonwealth Office (FCO) in London. He served in South Africa from 1991-4, and was an observer in the first truly democratic elections there.

He subsequently worked in the European Secretariat of the Cabinet Office, and was Deputy Head of Mission in Cairo, Egypt. Thereafter he had his first Head of Mission appointment as Consul-General in Jerusalem, responsible for Britain’s relations with the Palestinians.

From 2003 to 2005 Geoffrey was Principal Private Secretary to then Foreign Secretary, the Rt Hon Jack Straw MP. He was then posted to Tehran as Ambassador to Iran. He returned to London in 2009 and served for three years as Political Director at the FCO, responsible for policy in a number of areas including the Middle East, Africa and the United Nations.

He received a knighthood from The Queen in 2008.

Geoffrey is married to Mary Emma (Baxter), a freelance writer who formerly worked in publishing. They have three children.

Sir Geoffrey Adams on Twitter

British Ambassador to the Netherlands

The Ambassador represents Her Majesty The Queen and the UK government in the country to which they are appointed. They are responsible for the direction and work of the Embassy and its Consulates, including political work, trade and investment, press and cultural relations, and visa and consular services.

Previous roles in government

  1. Director General, Political

    • 2009 to 2012


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