Social media use

Details of Highways Agency social media usage and policies.

Highways Agency Twitter accounts

Corporate account

@highways_agency

Winter driving updates and advice

@winterhighways

Regional traffic feeds

@HAtraffic_seast

@HAtraffic_swest

@HAtraffic_east

@HAtraffic_emids

@HAtraffic_wmids

@HAtraffic_nwest

@HAtraffic_neast

@HAtraffic_yorks

Cross-Pennine

@HAtraffic_pen9

Holiday routes

@HR_lancslakes

@HR_channelports

@HR_southwest

@HR_southcoast

Highways Agency Twitter policy

The Highways Agency runs a number of Twitter channels to help people plan their journey and arrive at their destination safely. These channels are managed by the communications team, on behalf of colleagues across the Agency.

Most of the feeds are dedicated to live traffic information for a particular area or route. This information is supplied by our National Traffic Operations Centre and is an automated service, linking back to our website. We may also use selected information from other organisations, such as the Met Office, where we think this will be useful to help you plan your journey.

We also run general ‘index’ channels at certain times of the year, such as periods of holiday getaway traffic or severe weather. These channels will carry more general types of messages, usually around safety issues or to help you plan your journey, and they signpost the regional or route-specific traffic information services.

Apart from the automated traffic information, our tweets will include alerts about:

  • Announcements and reminders relevant to the particular holiday period, or journey planning in general
  • Links to travel advice we have issued - such as around weather warnings or major events
  • New content published on our website
  • New content uploaded to other digital channels
  • Feedback about use of the service

News channels

We also have a corporate channel which carries general information about the Agency, any major announcements and national news releases. Eight regional feeds carry news for each region, mostly our news releases.

Following

If you follow us on Twitter we may follow you back. Being followed by us does not imply endorsement of any kind.

We will update and monitor our Twitter account during office hours, Monday to Friday, although live traffic information feeds will operate round the clock. Twitter may occasionally be unavailable and we accept no responsibility for lack of service due to Twitter downtime.

@Replies and Direct Messages

We welcome feedback, ideas and engagement from all our followers, and may add our own comments from time to time. Where there is a theme we will endeavour to post relevant content, often with a link to our website or other information source. However, we are not able to reply individually to messages we receive via Twitter.

We cannot engage on issues of party politics or answer questions which break the rules of our general comments policy.

We read all @replies and Direct Messages and ensure that any emerging themes or helpful suggestions are passed to the relevant colleagues in the Agency. The channels are not always monitored in real time, so you should not use Twitter to report incidents. Please report these via the Highways Agency Information Line on 0300 123 5000.

The usual ways of contacting us for official correspondence are detailed in the contact us section of our website. This is also included in our Twitter profiles.

#hashtags

We may use hashtags so that our tweets are picked up by people discussing a particular topic, however use of this hashtag should not be taken to mean that the Highways Agency endorses any views or description of events implied by that hashtag.

Flickr

Highways Agency photography is now available on Flickr.

YouTube

Highways Agency videos are all available on our YouTube channel.

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