This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
Launched earlier today in Trafalgar Square, Win Clean is a new anti-doping programme aimed at international athletes competing in the UK.
With a clear focus on London 2012, the campaign draws on established WADA and UK Anti-Doping education programmes to alert athletes coming to the UK for next year’s Games of their rights and responsibilities surrounding anti-doping.
Speaking at the launch, Sport and the Olympics Minister Hugh Robertson said: “Every country and every athlete has a responsibility to help us prevent doping ahead of, and during next year’s Olympic and Paralympic Games. In the UK we have adopted an intelligence-lead approach to tackling doping with sophisticated strategies, techniques and education programmes in place. Win Clean underlines that there is a zero tolerance approach in this country.”