World news story

UKTI Sofia helps Dyson enter the Bulgarian market

Dyson identify a distributor in Bulgaria through the services of the local UKTI Team, supply to start in 2014

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

British Embassy Sofia

British Embassy Sofia

The UKTI Department at the British Embassy, Sofia, are proud to announce that Dyson products will now be available in Bulgaria.

The UKTI team helped this innovator to enter the Bulgarian market by selecting potential partners, organizing a market visit and introducing local contacts. As a result Dyson have identified a distributor in the Bulgarian market and supply is expected in early 2014.

Dyson is the synonym for innovation and technology. Currently over 1,000 Dyson engineers and scientists in Britain and around the globe are dedicated to inventing and improving Dyson machines.

Adam Finn, International Business Development Manager, Dyson, responsible for developing the Bulgarian market said:

UKTI Sofia helped Dyson to identify a number of potential distributors for our range of B2B products in Bulgaria. As a result, Dyson chose Unitrade to represent our range of hand dryers and taps in the market. In addition, UKTI Sofia has helped us network with local architecture firms, and identified a number of high profile projects which offer potential for Dyson products.

Tim Buisseret, Head of UKTI Bulgaria, commented:

We are very pleased that Dyson has chosen to work with UKTI again as a trusted consultant for this project. Dyson is an iconic British brand and we are confident that we can help to develop it Bulgaria.


UKTI in Bulgaria helped British global electronics leader Dyson to identify a new distributor in the market. The service provided involved:

  • Identifying and selecting potential companies based on Dyson`s requirements

  • Alerting companies to Dyson`s interest in working with them

  • Setting up introductory meetings with short-listed companies

  • Providing useful information and contacts in-market

Published 19 December 2013