British Ambassador in Lima, James Dauris, welcomed attendants at the first of two days of lectures at the “Marketing Digital, Innovación y Publicidad en el Reino Unido” (“Digital Marketing, Innovation and Publicity in the United Kingdom”), on Tuesday 29 October. Universidad de Lima organised the event, featuring British specialists Chris Lawson (creative director at the Cheil agency, London), Charlotte Childs (client services director at Mediastation, London), Dom Bekar (innovation director at M&C Saatchi) and Andrew Spooner (developers’ promoter at Microsoft, London).
During the seminar two days, the lecturers shared the UK’s expertise which makes it one of the most important technological and innovative hubs in the world. “Innovation lies at the very heart of British culture,” HMA Dauris said, echoing the messages of the GREAT Campaign. “Our ideas and inventions vary from the telephone to the World Wide Web, from the jet engine to the space plane. GREAT new ideas flourish in GREAT Britain.”
The seminar’s audience was communications, publicity and marketing professors, researchers and students from all Peru, including professionals in those fields, public sector representatives, civil society and private sector as well as general public.
Day one’s first two sessions on 29 October featured Childs and Baker. Childs focused on the evolution of some digital platforms, including examples of the early impact of the internet in world marketing and the “dotcom” bubble until more recent examples on viral campaigns. Dom Baker, an award-winning art director whose works includes the layout for Skype and Alexander McQueen campaigns, focused on the creative process’ flow and how traditional creative models are less than ideal; Baker suggested moving towards a model where different talents could be integrated at each stage in order to obtain a better product.
The event received high attendance, and the comments on social networks can be followed searching the hashtagh #ULMktDigital.
Photo gallery: Click here