UK sets to showcase cutting-edge innovation at China International Import Expo
The UK’s presence at CIIE will focus on bringing the very best of the UK to China, showcasing the UK’s expertise across a range of sectors.
UK to showcase cutting-edge innovation at China International Import Expo
The UK will showcase cutting-edge innovation at November’s China International Import Expo (CIIE) in Shanghai.
The UK is proud to be Country of Honour at CIIE and to work alongside China’s Ministry of Commerce and Shanghai Municipal Government, to showcase the UK’s dynamic, diverse and cutting-edge technology.
Taking place at the Shanghai National Exhibition Centre from 5 to 10 November and organised by the Chinese government, CIIE will feature over 2000 exhibitors, with more than 150,000 trade visitors expected to attend.
The UK’s presence at CIIE will focus on bringing the very best of the UK to China, showcasing the UK’s expertise across a range of sectors.
The UK pavilion at CIIE will feature world-leading companies in:
- healthcare and life sciences
- financial and professional services
- education
- creative industries
- consumer goods
- food and agriculture products
- aviation and aerospace
- automotive
- AI and big data
In addition to the UK national pavilion, CIIE will feature British companies including:
- Jaguar Land Rover
- British Airways
- Astra Zeneca
- Standard Chartered Bank
- HSBC
- DeLonghi – Kenwood
UK’s most pioneering technology in display
The theme of the UK Pavilion is Innovation is GREAT and will include cutting-edge VR and AR technologies from partners like:
- Hypervsn who will display their 3D holographic system
- Inde who will showcase a next-generation augmented reality mirror that lets users meet, interact and even take their photo with some of the greatest animated characters around
- Inition’s emerging VR which will allow people to experience a 360° 3D video and audio journey, transporting users into a ‘live’ orchestra performance
- cutting-edge software company Engage will feature their CoCreate interactive software platform, designed to take workplace collaboration to the next level by combining a large touchscreen application, which draws together content to display, annotate and manipulate across the entire touch surface
Platform for Chinese businesses, investors and consumers to connect with UK companies
Not only will the pavilion display some of the UK’s most pioneering technology, it will provide a unique platform for Chinese businesses, investors and consumers to connect with UK companies. A number of wraparound events will also take place at CIIE, exploring how the UK and China can work together to boost the trading relationship between the 2 countries.
Events will have an overarching innovation theme with a focus on healthcare, financial and professional services, education, sport, energy and creative technology. The UK programme at CIIE will include a series of thought leadership talks, business seminars, product demonstrations and panel events. Cambridge Consultants will hold a seminal event on AI, demonstrating the UK’s expertise.
UK’s long-term cooperation with China
CIIE provides a unique opportunity to further strengthen and deepen the UK’s long-term cooperation with China in the Golden Era.
China is the UK’s largest trading partner outside of Europe and North America. The UK-China trade relationship has gone from strength to strength: bilateral trade in goods and services reached a record £67.5 billion in 2017, a 15% increase from 2016, whilst UK exports to China grew by 28.5% in 2017 to reach £22.3 billion.
HM Trade Commissioner to China and HK, Richard Burn said:
The UK is delighted to be a Country of Honour at the inaugural China International Import Expo, taking place on the 40th anniversary of China’s economic reform and opening up.
The UK pavilion at CIIE will showcase how the UK’s most pioneering technologies, goods and services can support China to further increase living standards and tackle both domestic and global challenges.
We are creating a unique platform for Chinese businesses, investors and consumers to connect with UK companies.
CIIE demonstrates China’s desire to further open up its markets, increase trade, and encourage Chinese consumers and businesses to buy more products and services from across the globe.
The UK is the ideal partner in these objectives: our companies, human capital and institutions are recognised world leaders in many of the areas needed to power the next stage of China’s development.
There really has never been a better time for the UK and China to work together and trade more for the benefit of both our countries.
During the Prime Minister’s visit to China in February, the UK and China celebrated over £9 billion worth of deals across a great variety of sectors including education, technology, advanced manufacturing and financial services.
CIIE provides us with a fantastic opportunity to build on success already achieved and further strengthen our long-term partnership with China in the golden era.