World news story

UK Pavilion success in PROMOTE 2014

The British High Commission's pavilion in Cameroon’s regional business fair, PROMOTE 2014, has been attracting a wide range of visitors.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

#UKinPROMOTE Pavilion
British High Commissioner, H.E. Brian Olley speaking to representatives from the UK mining company IMIC at the #UKinPROMOTE Pavilion during the opening of the business fair.

PROMOTE 2014, which opened its doors officially on Saturday 6 September, witnessed an impressive attendance. The GREAT Britain brand was showcased by the British High Commmission in Yaounde and the UK businesses accompanying it at the regional business fair.

Some of the UK businesses at PROMOTE 2014 include Diago, IMIC, Meligate, ITNO, and Bowleven. Some Cameroonian institutions with British funding and support such as ILEC and Quigleys also attended.

Visiting the #UKinPROMOTE Pavilion during the opening, British High Commissioner to Cameroon, H.E. Brian Olley described the UK’s participation at the business event as:

Professional and highly representative of the GREAT Campaign

He added:

I am delighted with the strong participation of British companies at PROMOTE including in technology, education, business incubation, manufacturing, oil, gas, mining and of course that national sustenance Guinness!

The UK wishes Cameroon every success as a key strategic partner going forward together for future prosperity by 2035.

From day one and all through the event the #UKinPROMOTE Pavilion has been raising lots of interest with visitors trooping in from all social backgrounds. From VIP visitors such as Cameroon’s Roving Ambassador and football legend, H.E. Roger Milla, ministers, heads of sister diplomatic missions, managers and students.

The pavilion at PROMOTE 2014 has been promoting the best of the UK’s savoir faire in the fields of education, mining, fashion, sports and business. The promotion of cooperation ties between Cameroon and the UK is also at the forefront of the UK’s presence at PROMOTE 2014.

For more information on the pavilion and PROMOTE 2014, contact the British High Commission Yaounde.

Published 11 December 2014