News story

UK: a must-see destination

Britain aims to bring in an extra one million overseas visitors a year, two billion more in visitor spending in the UK and create 50,000 new jobs.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Speaking about the British tourist industry’s marketing fund, Prime Minister David Cameron said:

“Last year I challenged British businesses to help us put together the best tourism marketing campaign ever for Britain - something that will make us the must-see destination for visitors from new growth markets in Asia and Latin America, as well as core ones like Europe and the USA.

The response has been magnificent, with pledges of cash and kind from companies that look set to push us well beyond our initial target.”

Updates to this page

Published 5 January 2011