The UK present in international conference at PeruMODA 2014
British fashion stylist Jules Wood and Argentinian photographer Sebastian Mun shared their experience working in London at Lima event.
In the context of PeruMODA 2014 opening event, State Entity PROMPERU (Peru Export and Tourism Promotion Board) held on 9 April the conference “Production for International Fashion Editorials” in its headquarters in Lima. The event had as main speakers British fashion stylist Jules Wood and Argentinian fashion photographer Sebastian Mun to share their professional experiences in order to promote the development of the Fashion Industry in Peru. The audience included businesspeople in fashion markets, fashion bloggers as well as fashion design and photography students.
During the event both experts highlighted the potential of Peruvian Fashion Industry and the opportunities that its development can bring to the future. “I’m really excited to be here and be part of PeruMODA this year,” Wood said. “I’m particularly impressed by the local designs and the talent of Peruvian designers knowing for sure that this is an excellent moment for them to be seen under a different light by top global fashion capitals.”
Wood and Mun visited Peru to take a photo shoot for British fashion magazine “Beauty Rebel”. “We are definitely coming back and doing more photo shootings for all of what this country offers. I consider Peruvian designers should seek for new markets abroad because they do have the talent to succeed.” Sebastian added.
PeruMODA 2014 is the annual main event of Peruvian fashion industry and as part of the agenda from 9 to 11 April it organized international conferences given by fashion specialists and showcased the best of the local apparel, footwear, accessories and jewelry designs. The Peruvian fashion market has grown very much recently. Several international brands like Zara, Warehouse and Gap have opened stores in Peru. In 2012, the Peruvian retail sector grew faster than GDP with increases in sales of 15%.
According to LatinFocus Consensus estimates, by the end of 2013 the average growth of the retail sector in Latin America will be 2.6%, while in Peru it will reach 5.9%, making it the country with the fastest growing retail sector in the region. This trend expected to continue at an estimated average of 6% over the next five years.