Press release

Super deals for healthier meals

A nationwide campaign to help us all plan affordable healthier meals was launched today by Anne Milton and TV chef Ainsley Harriott

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government


A nation-wide campaign to help us all plan affordable healthier meals was launched today by the Public Health Minister Anne Milton and TV chef Ainsley Harriott.

Change4Life’s New Year’s new Supermeals campaign will offer money off healthy ingredients, such as fruit and veg and low fat yoghurts, across over a thousand supermarket stores up and down the country.

One hundred thousand copies of a brand new cookbook with celebrity chef Ainsley Harriott will also be published. It will contain a month’s worth of popular, healthy recipes all for under a fiver to help families make the most of the super deals available at their local stores.

Four million recipe packs will be dished out to Change4Life supporters and a new online recipe finder will help families plan their meals.

Shockingly, research has found that the second most popular evening meal is a sandwich opposed to a balanced meal. This doesn’t have to be the case. If we plan our meals and shopping we can save money and make healthier choices at mealtimes. So with the help of Supermeals, making simple healthy changes this New Year won’t break the bank.

Public Health Minister Anne Milton said:

“The New Year is a good time to think about losing weight. The Supermeals campaign will give us all some great ideas for balanced meals on a budget.

“Do make use of all the great offers, useful tips and recipe ideas available on the Change4Life website and in the new cookbook.”

Ainsley Harriott said:

“I’m absolutely thrilled to be involved in such a great initiative - and very timely for the New Year!

“Sometimes the thought of making meals from scratch can seem a bit daunting, but I have always tried to assure people that cooking at home can be really quick, easy and doesn’t need to break the bank.

“This campaign is a great way to give people the tools and imagination they need to get back into the kitchen and give cooking a try. All you have to do is make an effort to sit down and pull together a simple meal plan and follow some handy cost effective recipe ideas from Change4Life.”

Notes to editors

 1. For further information or images please contact the Department of Health press office on 020 7210 5221.

  1. The offers for discounts on healthy ingredients will be at Asda, Co-operative Food and Aldi stores across England.

  2. The four million recipe cards with quick healthy meal ideas will be distributed through Asda, health NGOs, press inserts and door drops to Change4Life supporters.

  3. Fifty thousand copies of the Change4Life cookbook will be available free through the Daily Mirror from the 20 January with Asda as redemption partner. A further 50,000 free copies will be made available to Change4Life supporters.

  4. The Change4Life cookbook was created Ebury Publishers in collaboration with literacy charity Quick Reads. The Supermeals recipes have been developed to be healthier versions of the nation’s favourite meals based on recent research by Kantar Worldpanel Usage.

  5. YouTube cooking tutorials with Ainsley Harriott will also be available on the Change4Life website.

Published 2 January 2012