Regarding the cost of the Department for education’s new brand a spokesperson said:
The cost of developing the Department’s new brand was £5,250 excluding VAT. In addition, it cost £2,250 to update our website and £1,404 for signage with our new brand. To date we have spent £91 on stationery specific to the change of brand. We take individual decisions about whether to rebrand existing literature, services and so on, in order to minimise costs and waste.