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Sajid Javid leads UK gaming and creativity trade mission to Korea
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UK gaming companies to promote their products and services at G-Star in South Korea.
19 British gaming developers and publishers will take part in the mission to South Korea from 19th – 22nd November. The mission will include attendance at G-Star 2014, one of the largest games industry events in Asia-Pacific.
The mission to Korea for has been organised by UK Trade and Investment (UKTI) South Korea, in association with:
- UK Interactive Entertainment (UKIE), the UK’s trade body for the games and interactive entertainment industry
- London Chamber for Commerce and Industry (LCCI)
The UK delegation will be led by Sajid Javid MP, Secretary of State for Culture, Media and Sport and Minister for Equalities. He will be attending as part of a wider Korean visit programme. This includes a Creativity Industries Forum in Seoul and a range of governmental and commercial meetings.
UKTI have supported UK companies in visiting GSTAR regularly over the past 8 years. Over 500 exhibitors and 200,000 visitors are predicted to attend G-Star 2014.
It’s fast becoming a must attend event for UK gaming firms hoping to conduct business in Asia. 90% of attendees on the 2013 G-Star mission reported they found new business from the event.
Follow @UKinKorea or the #UKatGSTAR hashtag to see tweets, photos and videos from the event.
Happy Hour: Come meet us
The UK pavilion will be the focal point of UKTI’s activities at G-Star. There will be a daily Happy Hour, from 4 to 5.30 pm on the 20th and 21st November.
Other activities will include informal presentations from:
- Korean publishers
- Tony Hughes, UKTI’s innovation specialist
- Pru Ashby, Head of Technology for London & Partners
The UK’s ‘Creativity is GREAT’ pavilion is located at P21.
Contact Cindy.Kim@mobile.ukti.gov.uk to arrange a meeting, attend Happy Hour, or find out more.
Creativity is GREAT campaign in Korea
This year’s event follows a successful ‘Creativity is GREAT’ campaign by the British Embassy in Seoul. The campaign has included:
- a Korean delegation visiting Gamescom in Germany
- a ‘Gaming is GREAT’ UKTI webinar for UK and Korean firms
- media and press coverage of the UK’s creativity
- start-up support