Recruitment campaign inspired by officers' experiences launches
The CNC has launched a new recruitment campaign built around a simple idea: being an Authorised Firearms Officer (AFO) is only part of the story.
Developed with serving officers, the campaign puts their experiences at its heart, highlighting the many roles, responsibilities and perspectives that shape who they are both within and beyond policing.
Using officers’ own words and stories, the campaign demonstrates that policing is only one part of their identity, showcasing the experiences and circumstances that have shaped their lives and careers. It aims to give potential applicants a genuine insight into life at the Civil Nuclear Constabulary (CNC) and challenge assumptions about who can succeed in policing.
The initiative forms part of the Constabulary’s ongoing work to attract talented people from a broad range of backgrounds and experiences.
Dani Whiting, Senior Talent Acquisition Manager, said: “Our people are our greatest strength, and this new recruitment brand gives them the opportunity to tell their own stories.
“We want people from all backgrounds to see themselves at the CNC and understand that a career here can be about much more than the role you do.
“This launch is about more than attracting candidates; it’s about demonstrating our commitment to inclusion, opportunity and creating a culture where people can thrive.”
Assistant Chief Constable Kerry Smith added: “Our new recruitment branding aligns talent attraction with our ongoing cultural focus, continuing our commitment to building a more inclusive, representative, and high-performing organisation.”
One officer said they wanted to be part of the campaign to share their experience after receiving empathy and understanding from the organisation during a particularly difficult period in their personal life.
They added: “I was going through a difficult and stressful time at home and was shown nothing but empathy and support from the CNC. When the opportunity arose to give something back, I didn’t think twice.”
While another said they wanted to challenge assumptions about policing careers and demonstrate that colleagues can continue to build successful careers when personal circumstances change.
They added: “Life can sometimes take an unexpected turn. The CNC worked with me when my circumstances changed, and I wanted to highlight the understanding that exists here and share that experience with others.”
The campaign will be rolled out across recruitment advertising, social media channels, careers content and candidate communications over the coming months.
Find out more about working for the CNC at www.cnc.jobs.