Press release

It’s time to Eat Seasonably

Eat Seasonably is all about inspiring and enabling people to eat more seasonal fruit and vegetables.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Supported by Defra, Eat Seasonably is all about inspiring and enabling people to eat more seasonal fruit and vegetables and helping them to grow their own; making the connection between the food we eat and the season in which it grows. This year we’re focusing on harvest time and the wonderful foods it brings such as blackberries, runner beans and courgettes which are all at their best right now.

Celebrity names such as Valentine Walker and Lisa Faulkner have been keen to get involved with the campaign and share their own seasonal recipes.  You can find these as well as practical tips to enjoy food at its best, by visiting the Eat Seasonably pages on Directgov.

Secretary of State Caroline Spelman said:

“We want people to be able to choose the freshest, tastiest and most sustainable produce of the day, and it’s our priority to ensure that clear and honest labelling makes this as easy as possible. This campaign helps us to discover more about where our food comes from, and how enjoyable meals or snacks made from seasonal fruit and vegetables are.

“Choosing seasonal foods can contribute towards a healthy diet, and can help the local environment and our farming industry.”

Across the food chain, people and organisations including supermarkets and restaurants, are making it easier for us buy and use seasonal ingredients - with all the benefits that brings. The Eat Seasonably campaign supports Defra’s commitment to promote increased domestic food production and ensure that consumers can be confident about their food.


Updates to this page

Published 24 September 2010