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IPO inspires cracking ideas at innovation exhibition

“Wallace and Gromit Presents… a World of Cracking Ideas” is an exhibition in which the famous characters will guide students through the world…

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“Wallace and Gromit Presents… a World of Cracking Ideas” is an exhibition in which the famous characters will guide students through the world of innovation to discover how simple ideas can transform into life changing products.

This year the exhibition comes to the Newcastle Life Science Centre and will be open from 16 April until 30 October. It is sponsored by the Intellectual Property Office (IPO) in collaboration with Aardman Animations.

Speaking ahead of the launch, Baroness Wilcox said:

“Innovation is about being exciting, creative and fun and ultimately it can lead to financial rewards. This exhibition will really inspire the young innovators of the future. By highlighting the important role that innovation and creativity play on a day to day basis I believe that the exhibition will prove to be a huge success.

“There are some great opportunities out there for people of all ages to develop their skills and I would encourage anyone interested in finding out more to come to the exhibition and explore what is on offer.”

Chief Executive at Life, Linda Conlon added: “As a region, we have a history of innovation, design and application from engineering to life sciences. At Life we ‘inspire curiosity in science’ so to be able, with this exhibition, to explore invention is an incredible opportunity. It has family appeal certainly but will be of enormous educational benefit to not only schoolchildren, students and designers but also budding innovators.”

Intellectual property represents the property of the mind or intellect. It can be an invention, trade mark, original design or the practical application of a good idea. For more information visit the IPO website

Notes to editors

The exhibition opens on Saturday 16 April. A media launch takes place on Thursday 14 April. For more information about the media launch contact: Vicky Pepys and Nicola McIntosh, PR and Media Relations Executives, Life Science Centre Tel: 0191 243 8209 and

For more information on “Wallace & Gromit Present a World of Cracking Ideas” please visit the or Centre for Life website at

  • The Intellectual Property Office (IPO) is within the Department for Business, Innovation, and Skills (BIS) and is responsible for the national framework of Intellectual Property rights, comprising patents, designs, trade marks and copyright.
  • Its role is to help manage an IP system that encourages innovation and creativity, balances the needs of consumers and users, promotes strong and competitive markets and is the foundation of the knowledge-based economy.
  • It operates in a national and an international environment and its work is governed by national and international law, including various international treaties relating to Intellectual Property (IP) to which the United Kingdom is a party
  • For further information, please contact Dan Palmer on 0207 215 5303 or e-mail**

Notes to Editors

Contact Information

Name BIS Press Office Job Title

Division COI Phone




Name Dan Palmer Job Title

Division Department for Business, Innovation and Skills Phone 020 7215 5303 Fax



Published 13 April 2011