News story

Harlow and Fox wins contract to supply lingerie boutique in Dubai

UKTI helps Brighton based lingerie firm significantly increase turnover with development of its export sales.

Leanna Williams, Director of Harlow and Fox
Leanna Williams, Director of Harlow and Fox

Lingerie firm Harlow and Fox has boosted profits on their first anniversary with a deal to supply their luxury bras to Dubai. The business win involves a contract to supply a private luxury lingerie boutique in Dubai with the full underwear collection – every style in every size from all seasons.

UK and Qatar based e-commerce destination Full Disclosure Luxe will also stock their range from this Winter.

Leanna Williams of Harlow and Fox said:

I always planned for the product to be international as it’s a niche item with a very specific customer base, and with help from UKTI we will be able to achieve this.

UKTI have given me great support and the right advice to find ways to advance my overseas sales.

Help from UK Trade & Investment (UKTI)

Estelle Dingley, International Trade Adviser for UKTI South East has worked with Leanna to develop her business overseas since she began trading.

Leanna Williams said:

Exhibiting at the biggest lingerie trade show in Paris last year certainly helped and led to approaches from stockists in both Dubai and Australia.

Exports have helped me to almost double my predicted target turnover and I am now on track for unprecedented success in the first year.

Estelle Dingley said,

There is an unbelievable appetite for British products and services overseas and there has never been a more opportune time to take advantage of these prospects.

Other successes

Leanna is now working to continue boosting her profile across Australia and the Middle East and to increase interest across the US. Orders continue to surge in.

The products are already sold in Bella Bella Boutique in the US. Further expansion is planned, with help from UKTI, across the US. The range received interest at an exclusive private sales event in the Hamptons in New York.

Leanna has several leads in Australia. A new Melbourne-based boutique will be stocking their range when they open in November.

The international success compliments the sales from exclusive Petits Bisous on Kings Road in Chelsea, which has stocked the collection from the launch

Harlow and Fox

Harlow and Fox produces luxury underwear and nightwear for bra sizes DD-G. The collection is entirely made in Britain and was launched by Leanna Williams in November 2013.

The company has been confirmed as a finalist for the UK Lingerie Awards Full Bust Brand of the Year.


Want to find out how UKTI can help you? Arrange a face to face meeting with an International Trade Adviser.

Published 14 November 2014