News story

Gold Challenge launch heralds 2012 legacy

Giving people the chance to rise to the 2012 challenge, try something new and raise millions for charity.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Sports and Olympics Minister Hugh Robertson has launched Gold Challenge, a new charity challenge which is part of the official mass participation legacy programme for London 2012.

“We want to ensure that people have as much opportunity as possible to get involved in sport, and Gold Challenge will help do exactly that,” explained Hugh Robertson.

“This is an important part of our `Places People Play’ legacy plan, which will deliver on the bid pledge to use London 2012 to get more people playing sport.”

Charitable challenge

Mr Robertson joined Konnie Huq, Gold Challenge founder Dan Thompson, and a host of Team GB Olympic and Paralympic hopefuls, along with charities and sports representatives at Lord’s, the official Olympic archery venue to launch this key pillar of the official mass participation legacy for London 2012.

Gold Challenge gives everyone the chance to challenge themselves in multiple Olympic and Paralympic sports, while raising money for their chosen charity. This unique social enterprise is set to inspire, engage and challenge the nation to play sport and raise money for charity in the build up to London 2012 and beyond.

“My vision for Gold Challenge is twofold; to inspire people of every age and physical ability to play sport, and raise significant sums of money for charity,” said Dan Thompson. 

Gold Challenge is supported by the British Olympic Association, ParalympicsGB, Sport England and over 100,000 people are anticipated to take part, reaping the benefits both personally and for their chosen charity.

Further information

Published 9 November 2011