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Formula 1 – a recipe for business

Business meeting at the race track? Yes. Formula 1™ is recipe for business!

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Innovation is GREAT Britain

The British embassies of Central Europe are turning the Hungaroring race circuit into a business venue over this weekend. A red double-decker London bus will provide meeting space for business webinars and discussions.

Around the bus, UK trade experts will be doing business, straight from the track. Thursday’s business webinars will connect British trade experts based in Central Europe with British companies that are interested in business opportunities in the region. Likewise, the organisers hope to meet local or foreign business people who would be interested in setting up a company or making investments in the UK.

Why do this at the time of the Formula 1™ Hungarian Grand Prix™?

Because Formula 1™ is a British dominated sport where the combination of speed, technology and glamour showcase what British companies can do.

F1™ is a great advertisement for Britain. Not only because of the success of British drivers, but also because the UK dominates the F1™ business. Twice as many teams are based in the UK as in the rest of the world combined. And the advances made in F1™ technology have been spun on to other British industries to great effect – whether in the aero, automotive or even health sectors. F1™ cars showcase British excellence with every turn of their wheels, every decibel of noise, every checkered flag taken.

And we want use that demonstration of British excellence to promote UK companies in Central Europe. There is a vast untapped potential for collaboration between British companies and companies in the region. We want to release that potential and boost trade. If visitors to Hungaroring want to learn how their business can benefit from this campaign, they should visit us at our London bus behind Gold Stand 4 where an expert team awaits them,

Jonathan Knott British Ambassador to Hungary said about the campaign.

Notes to editors

  • H. E. British Ambassador to Hungary Jonathan Knott and H. E. British Ambassador to Poland Robin Barnett will be available for interviews at Hungaroring 25 to 28 July
  • For further information, please contact Petra Hajdu, Senior Press Officer of the British Embassy in Budapest at +36 70 335 5556
  • The British embassy cannot facilitate entry or accreditation to Hungaroring
  • The London business bus will be parked behind Gold Stand 4, close to Gate 8
Published 24 July 2013