World news story
Embrace UK Style in Manila with British Fashion Month
This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
The British Embassy Manila and its partners are inviting everyone to British Fashion Month on 10 February – 9 March 2014
The UK has long been one of the fashion capitals of the world. The birthplace of many fashion trends, the UK remains a source of inspiration among local and international designers.
Nowadays, Filipinos can more easily immerse themselves in British fashion, with many UK labels setting up shop in local malls and retail centres. To celebrate this boom, the British Embassy Manila and its partners are inviting everyone to British Fashion Month on 10 February – 9 March 2014 and catch a glimpse of high street fashion in the UK.
A roving exhibition in selected SM SuperMalls marks the celebration on the following dates: SM Aura Premier on 10-14 February, SM Mall of Asia on 19 – 23 February, SM Megamall on 26 February – 2 March and SM North EDSA on 5 – 9 March. The exhibit will showcase displays together with special promotions from British clothing brands Lee Cooper, Marks and Spencer, River Island, Speedo, TM Lewin, Warehouse and Clarks shoes. Simultaneously, the British Embassy Manila will run an online contest that will give the public a chance to win prizes from participating brands. Mechanics to the online contest will be published on our Facebook page.
British Ambassador Asif Ahmad is inviting everyone to join the celebration of British Fashion Month:
Wherever I go in the Philippines I see people wearing clothes that are inspired by British fashion. Union Jack flags on T Shirts, jeans, fascinators for a special event or miniskirts that recall the influence of Carnaby Street in London – are everyday reminders of Britain in the Philippines. The UK has long been a playground for designers to unleash their imagination, inspiring others with their creations and defining iconic periods. From mod to punk, from High Street to high fashion, from office to everyday casual wear, British fashion has been adopted and adapted throughout the world. Shopping is a national passion in the Philippines and I am happy to see British brands doing well here. British creativity and design trends that have a global following will be on display in the SM SuperMalls. During British Fashion Month, you will see clothes, shoes and accessories that are available now from a wide range of brands and retailers who are our partners in the ‘This is Great Britain’ campaign’.
British Fashion Month is part of This is GREAT Britain, a five month celebration of the best of British business and culture, which will culminate in March 2014 with the Great British Festival 3-day weekend at Bonifacio High Street.
‘This is GREAT Britain’ is co-presented by Fox International Channels, Bonifacio Global City and Bonifacio High Street. GREAT sponsors are Surface Technology International, Lee Cooper, GSK, Jaguar/Land Rover, Pru Life UK, Marks & Spencer and Fil-Anglo. Event sponsor for British Fashion Month is The Body Shop.
Fashion is one of the UK’s most vibrant and creative industries catering for both the high street and the high end of the market. Renowned for its inventiveness and creativity, the UK fashion industry has a long, proud and diverse history. Many of the world’s key fashion trends, past and present, stem from the UK. Today, the country is home to leading designers of all types of menswear, womenswear, childrenswear and babywear, who export their products worldwide. It is also a leading centre for the manufacturing of clothing and high-quality fabrics, as well as a global hub for fashion retailing.
Special Promotions for the participating brands will be:
Marks & Spencer – Free Php 500 Gift Voucher for a minimum Php 5,000 purchase at M&S, at these malls and dates:
SM Aura – 10-14 February
SM MOA – 19-23 February
SM Megamall – 26 February - 2 March
SM North Edsa – 5-9 March
Lee Cooper – Php 100 Voucher off for every regular priced item worth Php 1,000
Clarks – Buy one pair, get the second pair at 50% off
River Island – Free vouchers to avail of Php 500 off for a minimum purchase of Php 2,500
Speedo – Free “Get the Summer Feeling” Gift with purchase at Speedo Concept Stores
Get 1 FREE Speedo Squirty Toy Set for every Php 6,000 worth of purchase
Get 1 FREE Speedo Breeze Rider for every Php 8,000 worth of purchase
Get 1 FREE Speedo Pool Bag for every Php 12,000 worth of purchase
Get 1 FREE Speedo Border Towel for every Php 16,000 worth of purchase
TM Lewin – Free Php 200 vouchers to be distributed and valid during the exhibit duration
15 % off on selected items for BDO card holders
Warehouse - Free vouchers to avail of a 20% discount on all regular-priced items for a minimum purchase of Php 3,500