This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
The magazine of the British Army, Soldier, was voted the ‘best internal magazine’ in Britain this week by the Chartered Institute of Public Relations (CIPR) for a third successive year.
Industry experts at the awards dinner in London described Soldier as an incredibly strong publication and said that it ‘manages to balance and meet the needs of a vast range of stakeholders - from privates to generals - by combining good writing with striking imagery and attractive design’.
Soldier received the accolade after seeing off strong competition during two stages of judging, which involved shortlisted entries being interviewed by a panel of judges comprising senior PR practitioners and experts from the business, media, marketing and advertising communities.
CIPR Chief Executive Officer Jane Wilson said:
Winning a CIPR Excellence Award can be considered the ultimate achievement in the PR profession and worthy of the warmest of congratulations. These awards are the most demanding in the industry and set the benchmark for best practice.
Competition was as fierce as ever, producing an exceptional quality of entries - outstanding, considering the economic challenges of last year. The public relations world has proved not just that it is resilient but that, even when budgets are tight, creativity and a focus on return on investment come to the fore.
Andrew Simms, the magazine’s Managing Editor, said:
While winning the trust and respect of our serving audience will always be the title’s first priority, it is fantastic to know that the high standards we strive to deliver each month are acknowledged by our professional peers.
I am naturally delighted to have led the Soldier team to a hat-trick of titles but, as ever, the real plaudits must go to the Service personnel whose unerring professionalism is reflected on our pages.