World news story

A GREAT Week to grow UK beer exports in South Korea

Opportunity for UK brewers to promote products to key decision makers in South Korea where value of the beer market is increasing.

From:
Department for Business and Trade South Korea
Published
11 February 2014
This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
Beer

In the next 5 years UK beer exports are expected to increase by 6.2% per annum to account for 7.3% of industry revenue. UK Trade & Investment (UKTI) are eager to support beer export opportunities within South Korea during the forthcoming GREAT Week South Korea, an outward trade mission to Seoul.

South Korea beer market facts

Key facts include:

  • demand for imported beer amongst the younger generation as well as female drinkers is growing at 20% per annum

  • demand for products of a higher quality and more varied tastes increasIng

  • biggest suppliers of imported bear are currently Japan, Netherland and Ireland and USA

  • in 2013 total beer imports were valued at £66m, 21.8% increase from 2012

  • value for UK beer imports in 2013 was £233,675.86, a 95% increase from 2012

GREAT Week food & drink mission to South Korea

31 March to 4 April 2014

Register at Great Weeks website

Application deadline: 21 February 2014

GREAT Week food & drink programme highlights

The GREAT Week South Korea presents an outstanding opportunity for UK brewers to access substantial business prospects and meet key decision makers in the hospitality and retail industries. The bespoke programme includes participation at sector-specific briefings, seminars, networking events, showcases, site visits and buyer meetings:

You can:

  • showcase your products at the Food & Drink Festival, at the British Ambassador’s Residence, to 200 invited buyers, distributors and potential clients

  • network with key contacts from the hospitality industry during the Taste of Britain dinner

  • serve your alcoholic beverages at the British Pub Festival hosted in the British Embassy Bar

  • network with potential partners and buyers during a joint networking reception with the Fashion sector

Contacts

If you wish to apply to join the mission more information is available on the Great Weeks website. This includes a detailed mission programme, costs and grants.

Further details are available from the UKTI Events Team:

Tel: +44 (0)117 9339546

Email: info@greatweeks.co.uk

Published 11 February 2014