Press release

A change of heart wins Denbigh man a brand new car

A lucky driver from Denbigh has won a brand new car worth over £10,000 after renewing his vehicle tax online.

Robert Jones image

A lucky driver from Denbigh changed his mind and decided to tax his car instead of taking it off the road and ended up winning a brand new car worth over £10,000.

Robert Jones, a retired Welsh Water worker, used the DVLA online service to tax his car and entered into a free prize draw to win one of three SEAT Ibiza Ecomotive cars that are given away each month by DVLA, to encourage people to use its telephone and online services to tax or SORN vehicles. He thought no more of it until a few weeks later when he received a letter notifying him that he was one of the lucky winners.

Mr Jones, who was presented with his car at the Pentraeth SEAT dealership in Menai Bridge on 8 July said:

It was lovely to receive such good news because I’d forgotten that I’d entered into the prize draw. The timing was perfect because I was planning to sell my old car to buy a more economical one. I’m so glad that I made the decision to tax the car because I was thinking of taking it off the road until I’d sold it!

Mr Jones is now looking forward to taking to the road in his new car with his wife for their frequent journeys to South Wales to visit his sister.

Mr Jones added:

We do quite a few miles travelling down south visiting relatives and having a car which is so economical will be perfect.

Andrew Rhodes, DVLA’s Products and Services Director said:

Congratulations to Mr Jones. I’m glad his win was so well timed. Of course he would have still been in with a chance of winning even if he had declared his vehicle off-road. The prize draw is open to customers who tax or SORN vehicles. I wish him well and hope he enjoys his prize.

DVLA has already given away over sixty brand new cars with this incentive. All you have to do to be in with a chance of winning is use the online or phone service to tax or SORN your vehicle. It only takes four minutes and you will be entered into the free prize draw. You don’t need to find your MOT or insurance documents, as DVLA automatically check them for you.

To renew vehicle tax or SORN quickly and easily go online or phone 0300 123 4321 or EVL Minicom 0300 790 6201.

Notes to editors

SEAT has provided the cars at no cost to DVLA or the taxpayer.

The SEAT Ibiza Ecomotive was chosen for the prize draw because it met DVLA’s criteria (cars provided free of charge for a monthly prize draw, NCAP Safety Standards, low emissions, car tax bands A or B).

The prize draw initiative is part of a marketing strategy, to encourage motorist to use DVLA’s Electronic Vehicle Licensing system, which has won both National and European Business Awards.

We aim to continue this prize draw in collaboration with SEAT until July 2010.

Andrew Rhodes is available for interview.

Press office

DVLA Press Office
Longview Road


Published 12 July 2010