Knowing your customer is one of the best ways to improve products and services, and increase sales and profits.
However, while retailers have access to increasing amounts of data about customers and transactions they are less likely than businesses in other sectors to use it in their business decisions.
Innovate UK is to invest up to £4 million in projects exploring new ways to convert data about people into valuable insights that:
This competition encourages businesses, data scientists and designers to work together to explore ways to gain knowledge and insight from analysis of personal data.
It is open to companies of any size working in partnership. Proposals must be led by a business.
Funding and project costs:
Find out more about this competition to enhance the user experience in retail and apply
Register for briefing events
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