Exceptions to Birmingham 2022 advertising and trading restrictions
Applies to England
Download the full outcome
Detail of outcome
Given the broad support for the exceptions proposed in the consultation, we intend, for the most part, to bring forward those exceptions in the advertising and trading regulations. However, there are a small number of areas where we have proposed a change or provided further clarity about our approach, owing to responses to the consultation and further engagement with Games partners.
Original consultation
Consultation description
The Birmingham 2022 Commonwealth Games will be held from 28 July to 8 August. It will be the biggest sporting event ever held in Birmingham and the West Midlands, featuring thousands of world-class athletes from 72 nations and territories and over a million spectators and a global audience estimated at 1.5 billion people. The Games will open up a wealth of opportunities and showcase Birmingham, the West Midlands and the entire country to the rest of the world as a place to live, work, study and do business.
The Birmingham Commonwealth Games Act 2020 provides a small number of temporary, essential operational measures to ensure we deliver a successful Games, and is similar to legislation from previous major multi-sport events in the UK, including the London Olympic and Paralympic Games 2012 and the Glasgow 2014 Commonwealth Games.
The act includes provisions to restrict advertising and trading in and around Games locations; such measures are an important part of hosting major sporting events and will help to ensure:
- the rights of commercial sponsors are protected;
- there is a consistent approach to venues in line with Commonwealth Games branding;
- spectators can move easily and safely in and around Games locations.
This consultation is intended to inform the government’s approach to exceptions to the restrictions and to ensure that restrictions are targeted proportionately. This consultation does not address the timing and location of the restrictions, as this will be driven by when and how Games locations are used and is the subject of ongoing operational planning.
The consultation is open to all, but we would especially like to hear from anyone with an interest in the exceptions to the advertising and trading restrictions under the Birmingham Commonwealth Games Act 2020, in particular from:
- Birmingham 2022
- those local authorities hosting a Birmingham 2022 venue
- other groups that could be affected by the restrictions such as traders, out of home advertisers and their representative bodies
Documents
Last updated 27 May 2021 + show all updates
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Updated to include government response to the consultation
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Consultation closing date extended by a week to 18th January.
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First published.