The Keep it, Bin it campaign calls for an end to rubbish excuses for littering and encourages people to responsibly dispose of their litter.
The campaign has a clear call to action: if there’s not a bin, keep your rubbish and then bin it when there is one.
This is one of the largest government-led anti-littering campaigns to date. We have joined forces with environmental charity Keep Britain Tidy and are partnering with leading brands across a range of sectors to run the campaign. Together, we can make a real change.