Case study

Intellectual Property Office: Sugru

The inventor and investor of Sugru tell us why protecting your intellectual property is important in helping your business to develop and grow.

From:
Intellectual Property Office
Published
20 January 2015

This case study was withdrawn on

Case study no longer relevant.

Sugru is mouldable glue for fixing and modifying anything from shoes to dishwashers. Co-founders Jane Ni Dhulchaointigh and Roger Ashby explain how they took Sugru from patent to product.

Sugru - using a patent attorney to protect your intellectual property

Published 20 January 2015