Case study

Export success for Butlers Gin

UKTI’s Business Opportunities service helps east London based Butlers Gin secure overseas orders of more than £900,000.

Butlers Gin logo

Ross William originally believed that, being a London-based business, it would mainly expand within the UK. Then he started investigating UK Trade and Investment (UKTI) services through UKTI’s LinkedIn group. From there he visited UKTI’s website to look for export opportunities.

After he got involved with UKTI Business Opportunities the company went international. His first sale went out to Belgium. Butler’s gin already has made £170,000 of overseas sales by distributors that they have linked with through UKTI, with £750,000 scheduled over the next financial year.

Ross Butler’s expertise is in the making of the gin, he believes that without the help of UKTI, he wouldn’t have made his first sale.

Ross said:

It’s incredible for what we have done in such a small amount of time. I would definitely recommend UKTI’s Business Opportunities – It’s free, it’s online, it’s something you can do in your lunch time.

If I didn’t do it, I wouldn’t be sitting where I am today and I’m very grateful that I did it.

UKTI publishes a large number of business opportunities every month. Sign up to receive free regular business opportunity alerts.

Butlers Gin

Ross William Butler is ‘The Butler’. A designer, brand developer and lifelong gin obsessive.

Originally inspired by a Victorian recipe, the gin is placed in a 20-litre glass jar with infusion bags containing fresh lemongrass, cardamom, coriander, cloves, cinnamon, star anise, fennel, lemon and lime. After infusing for 18 hours it is hand-bottled. Each bottle is then signed by ‘The Butler’ personally.

Watch the YouTube video about Butlers Gin’s success: Butlers Gin video

Want to find out how UKTI can help you? Arrange a face to face meeting with an International Trade Adviser.

Fast facts

Company Butlers Gin
Industry Food and drink
UKTI Services Business Opportunities
Published 14 November 2014