Protecting children online – our monitoring results from Q3 2020 (ASA)
A research paper from the ASA
Abstract
The Advertising Standards Authority (ASA) is taking a proactive approach to monitoring and tackling instances where age restricted online ads were not, in breach of the rules, targeted away from child audiences. Over the next twelve months we will be running quarterly monitoring exercises to identify such breaches of the rules.
We will report publicly on these figures, and share them with relevant industry groups. We will also be contacting the advertisers to ensure the ads are removed and that they review and, as necessary, amend their practices to ensure they target their ads away from child audiences in future.
After twelve months we will reflect and report on any trends we have seen, and the outcome of the compliance action taken against advertisers.
Citation
Advertising Standards Authority, Protecting children online – our monitoring results from Q3 2020 (2020) [online] Available at: Our Q3 2020 monitoring sweep to tackle age-restricted ads on children’s websites and YouTube channels [Accessed 10 February 2022]